i understand that urine is sterile. and i think that a do-it-yourself kit that converting human urine to fertilizer isn't a bad idea, though it may strike some as a little gross when they use it on their house plants. and i realize that the process may also produce drinkable water in addition to the fertilizer.
but the image of the woman sitting on the toilet and drinking from a fountain that draws its water from the bottom of that same toilet does not make me want to buy this product. it doesn't matter that there's a non-dead fish swimming in the water under the peeing woman. the fact that the fish doesn't look ill doesn't make me any more anxious to take a sip. i realize it's not completely rational, but you're just not selling me with your drinkpee advertising campaign.
i'm just saying.
(via)