Friday, March 09, 2012

the return of ethnic yogurt

a few years ago, i read an article somewhere about how yogurt went from being a viewed as a bizarro ethnic food in the u.s. to being just another dairy product sometime around the 1950s or 60s. (i wish i could find the article. it probably was from the new yorker)

but these days bizarro ethnic foods are popular, at least in some niches. so i've noticed that marketers are upping the ethnic character of yogurt all of a sudden. the dairy aisles now boast greek yogurt, mediterranean yogurt (which may just be greek yogurt), icelandic yogurt, and probably others i haven't noticed yet.

um, that's it. that's my whole point. (at this time everyone just nod and say "i see...")