Friday, September 21, 2012

branded for life

the weird thing is that the sponsoring companies wanted their "skinvertising" to be in the form of permanent tattoos. even if the businesses expected to be around forever, surely they knew that businesses change logos or change their name over time. i guess the problem is that a long term temporary tattoo doesn't exist (the choices are 3-7 days for a temp tattoo, 2-4 weeks for a henna tattoo, or permanent) and they companies didn't trust the skinvertisers enough to continually reapply a henna tattoo.

in other words, the human billboards were viewed as disposable.