Friday, October 02, 2015

Srpska presents, foreign policy!

I subscribe to Foreign Policy Magazine's daily email blast. Recently I noticed that some of the emails have been "sponsored by the Government of the Republic of Srpska."

Why is the Bosnian Serb autonomous region of Bosnia and Herzegovina sponsoring English-language email blasts of news stories about foreign affairs? I mean, I guess it is hoped the advertisement will lead to some kind of investment in the region. (In fact if you click on the white "sponsored by" block in the email, you end up here, a page about investing in the region). But it still seems a little weird, and a little creepy, for a foreign government to be sponsoring the distribution of news stories about foreign governments.

On the other hand, the FP blast email recipients are probably more likely than the general population to know what the Republic of Srpska is. So if you're going to advertise somewhere...