But yeah, "From the Desk of" is no more a "new social media platform" than this site is.
Because it includes a button to share Trump's posts on Facebook and Twitter, I wonder if those sites will allow such a blatant way for Trump to evade his banning. I mean, Trump has so many followers, surely someone will share every post to those social media sites, if not several someones. By publishing a post on his dumb comment-free blog, he is virtually guaranteed that the post will also be reproduced on FB and Twitter. So why isn't that the same as just posting on FB or Twitter?
It's also revealing that Trump's crappy blog doesn't have a share button for Parler or MeWe or any of those other alternative social media sites that Trumpies supposedly flocked to in protest of Trump's banning. I guess even Trump knows that not enough people read those sites to matter.