Tuesday, March 06, 2007

marketing

paul kiel notes that alberto gonzales that the prosecutor scandal is essentially a PR problem. yes, the issue is not that the administration secretly tucked an amendment in the law so that it no longer required congressional approval for its prosecutors, and then proceeded to fire prosecutors that either went after republican lawmakers or refused to bow to pressure to pursue the prosecution of democratic candidates just before an election. no, the problem is not what happened, but rather how the bush administration talked about it.

no one should be surprised by this. that's how the administration treats all of its problems. things are never wrong, the public just doesn't get how right things are. that's why bush periodically goes on speaking tours to try to "explain to the american people" all that allegedly unreported good news in iraq. and dag nabbit, if they'd just listen to the president's propoganda rather than all those explosions and death than there wouldn't be any problems at all in iraq.

as many have noted, bush is the first MBA president. maybe that's why he sees every problem as a problem of marketing rather than substance.