Friday, June 12, 2020

Marketing is important

I think we definitely need to #DefundThePolice but polls showing that most Americans agree with the Democrat's "sweeping law enforcement reforms" but also that most Americans "oppose the defund the police movement" suggest that the movement needs a better slogan.

If you want substantive change you need to take advantage of a moment like now, when the public is really on the BLM protester's side. The fact that a slogan isn't popular shouldn't matter. But it does give the other side an opportunity to distort the terms of the debate and obscure the actual changes being proposed.