Now that it is everyone's most-hated airline, whenever it does any of those unpleasant things that all airlines do, the bad-United story will get picked up by the national press. Seriously, is there any airline that wouldn't kick coach-class passengers who keep trying to move up to more expensive seats even when the airplane staff tells them not to, that wouldn't seek to have them escorted off the plane. It's not like they beat these passengers up!